Experiencing the brand.
iSocialite Media created a series of integrated events to engage the target audience and align with the brand's image and goals for the market.
Team Hennessy wanted to formally introduce Hennessy into the Philadelphia market and celebrate their 250th Anniversary. The target was influential, multicultural, professional men and women. iSocialite Media gathered expert insights to discover how to effectively reach this audience and celebrate in style.
All too often, the phrase "Invite Only" gets lost in the sea of +1's and "I'll get you in"'s. We wanted to create an experience that matches the brand image of Hennessy; Prestige, Power, and Influence. Visibility and exclusivity worked together and played an vital role in the success of the event. With careful selection of attendees and integrated digital campaign, we left it up to the attendees to amplify Hennessy's core messaging.
I NEED TO BE THERE!
We sent out public invitations to a very private event. Why? Word-of-mouth buzz. We wanted the entire city to be talking about the event, whether they were attending or not.
To celebrate Hennessy's 250th Anniversary, iSocialite Media created an integrated event that sought to:
Formally re-introduce Hennessy into the Philadelphia market.
Create a city-wide word-of-mouth buzz without any heavy marketing or promotion.
Place the Hennessy brand in front of the city's influencers, tastemakers, and thoughtleaders.
The #HennessyListed hashtag had a digital reach of 50K with close to 1M digital impressions. Hennessy saw a 60% increase of sales in the Philadelphia market.